Visual profile and concept: UMUSIC
Logo
Visuals and content
When creating a new logo for the event, I wanted it to feel like something that belonged/made sense for the event, and not just something that looked nice. The movement in the letters is inspired by the vibrancy, excitement and energy described in the event. This energy and excitement just makes you want to move, just like the letters.
For social media we will be conducting in-depth interviews with individuals who hold these various roles, giving them the opportunity to share their personal experiences and insights.
In these videos, each participant will briefly demonstrate the specific tasks and responsibilities that their role entails, showcasing the vital contributions they make to the overall success of the event. By doing so, we aim
to provide our audience with a behind-the-scenes look at the diverse range of skills and efforts involved in creating a memorable live show.
Social media
These videos will serve multiple purposes. First, they will educate viewers about the complexity and collaborative nature of event production, highlighting the often unseen work that goes into bringing a concert to life.
Second, they will celebrate the dedication and expertise of our team members, giving them the recognition they deserve. Lastly, by sharing these stories on social media, we hope to inspire aspiring professionals who may be interested in pursuing a career in the industry.